Who

We Are

At Chapters & Co., we believe education is more than knowledge transfer—it is the foundation for building intelligence. Our mission is to design and deliver high-quality, research-based programs that nurture literacy, critical thinking, and creativity by aligning with how children naturally develop language and reasoning skills.

We are the creators of sMiles, a groundbreaking English literacy program, and Basamat, an equally innovative Arabic literacy program—both designed to mirror how the brain acquires language through sounds and patterns. Our portfolio also includes IT Frontiers, which introduces students to data, programming, and artificial intelligence, and Jargon, a pioneering pseudocode language that bridges logical thinking and coding.

Rooted in science and shaped by classroom experience, our programs foster pattern recognition, association-building, and reasoning skills—the very networks that underlie intelligent thinking. From early childhood to advanced learners, we provide teachers and students with tools to explore, connect, and grow.

At Chapters & Co., we are more than publishers—we are partners in shaping the future of education..

Our Philosophy

We believe language lies at the heart of intelligence. Vocabulary is not just a means of communication—it is the foundation of thought, enabling reasoning, imagination, and problem-solving. Through our concept of idemes, we recognize that while basic ideas can exist without words, complex and abstract thinking depends on language.

Education, therefore, must go beyond knowledge transfer. It should be a deliberate process of shaping the brain’s networks for pattern recognition, associations, and reasoning. With well-designed programs, we can mold intelligent thinking and elevate human potential.

This philosophy guides everything we create. From sMiles and Basamat, which introduce literacy through sounds and patterns, to IT Frontiers and Jargon, which foster logical and computational thinking, our programs are designed to strengthen the uniquely human capacity to think, connect, and create.

At Chapters & Co., we see education as the art of cultivating intelligence for a future where human potential continues to grow alongside technology.